Engineering Trajectory & Milestones
A chronological log of founded ventures, senior architecture roles, and mission achievements delivering high-impact software systems.
Co-Founder & Technical Lead
Co-founded a boutique digital agency with partner Lior Baier. Leading software architecture, full-stack development, integrations, and deployment for in-house SaaS platforms and high-impact client web solutions.
IT Specialist
IT professional at Israel's premier legal organization, bringing a developer and automation mindset to enterprise operations, service workflows, and systems administration.
PC Technician & Internal Tools Developer
Resolved technical issues, maintained campus IT operations, deployed physical network infrastructure, and engineered custom internal tools to eliminate operational friction.
Branch Manager & Operations Automation
Directed day-to-day retail branch operations, technical lab repairs, staff, and inventory while engineering JavaScript bookmarklets, batch scripts, and SAP Business One workflow improvements.
Full Stack Development Diploma
Technion — Israel Institute of Technology
Intensive software engineering curriculum covering modern JavaScript/TypeScript, React ecosystem, Node.js backend services, RESTful APIs, database design (SQL/NoSQL), and full-lifecycle web deployment.
AI & Workflow Automation Engineering
Self-Directed & Enterprise Applied
Practical development across LLM APIs (OpenAI, Claude, Codex), software update automation pipelines at Meitar Law Offices, and proprietary SaaS product architecture at Studio Dobiz.
Technical Writing & Architectural Guides
Published articles on real-world Core Web Vitals, Cloudflare security infrastructure, minimal CSS architecture, and interface design written for both technical peers and business decision-makers.
Why Pico.css Was a Game-Changer for My Personal Projects
Deep dive into minimalist CSS frameworks, rapid prototyping velocity, semantic HTML, and building ultra-fast personal projects without framework bloat.
WordPress Site Speed Optimization Guide: Real-World Performance
Moving beyond synthetic PageSpeed scores: practical guide to measuring Core Web Vitals (CrUX), Google Search Console real-user metrics, and business conversion impact.
Cloudflare Features for Small Businesses: 10 High-Impact Free Tools
Architectural overview of 10 essential Cloudflare capabilities: DNS speed, automated TLS encryption, DDoS mitigation, and edge caching for SMB web properties.
Choosing the Right Website-Building Platform for Your Business
Strategic evaluation of custom Next.js/Cloudflare Pages vs. WordPress, Shopify, and Wix, balancing developer maintainability, long-term costs, and flexibility.
Designing an Intuitive User Interface That Connects With Users
Key principles for user interface engineering: visual hierarchy, conversion-oriented layout patterns, reducing friction, and customer retention.
Organic vs. Paid SEO: Selecting the Right Growth Strategy
Engineering and content strategies for technical SEO vs. paid acquisition channels, analyzing long-term return on investment for digital businesses.